Fitness Source

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Fitness Source, one of the fitness industry’s leading manufacturers tasked Best In Class SEO with a project whose primary goal was to increase website conversions and sales, while utilizing their current customer base.

Achieved a Click Through Rate of 0.12% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 8%
Return on Investment of 32%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors while increasing conversions.

Solution

A dynamic landing page that allowed users to be re-targeted based on the landing page they saw last and spent the most time viewing.  In addition, we applied daily and lifetime user frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.12%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 8%, surpassing the client’s target.  February 2016 saw post-click revenue – (generated by both dynamic re-targeting and the prospecting campaign) – produce a Return on Investment (ROI) of 32%.

0.12% CTR

8% less CPA

32% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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