Plainst Technologies, one of the medical industry’s leaders in nanotechnologies, desired an online display of their strategy to increase site sales, while utilizing their current customer base.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
To avoid over-targeting existing visitors.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
1,000% increase in web traffic within
100% increase in website contact form submissions within
Achieved 30 to 1 ROI
From The Client
“We hired Best In Class to organize our online marketing strategy and they knocked it out of the park. They built a strong relationship with our organization over 18 months and we are truly grateful for all that they've done for our company. We know that excellent customer service is just a phone call or one e-mail away. Our website traffic increased 1,000% in 60 days, our online inquries doubled within a few months, our phone calls doubled within a few months, and our annual revenue was up 17%. All because we hired Best In Class SEO to handle our online marketing.” - Nick Laliotis, VP Construction